Business marketing assignment (Starbucks) Essay

Business marketing assignment (Starbucks) - Essay Example Several terrorist groups are targeting the customers of Starbucks Cafe in order to achieve their political goals and demands. For example, terrorist attack in Africa and Middle East took the lives of several in-store customers. These kinds of terrorist activities have negative effect on the business operation of Starbucks. The impact is affecting the overall sales and profit of the organization. Starbucks are selecting politically stable countries for their business operation. This strategy will help the organization to maximize business growth and market share. Recent financial crisis and global economic recession has reduced the purchasing power of people. Low disposable income, increasing unemployment rate, high interest rate and low per capita income reduced the consumption activities of people. Costa Coffee, JD Wetherspoon and McDonalds are the potential competitors of Starbucks. These competitors implemented competitive pricing strategy in order to achieve potential competitive advantages. Low pricing strategy of the competitors is affecting the business performance of Starbucks. The organization is one of the leading employers around the globe. Starbucks has developed ample job opportunities for the job seeking applicants in their coffee shops. This organizational process is helping in economic development and employment opportunities. Moreover, the organization has developed respectable and better social hubs where the people can visit with their friends and relatives. Effective workplace diversity motivates the employees to perform significantly. The organization promoted valuable respect and diversity leading to effective social lifestyle and significant internal stakeholders’ contentment. Starbucks is capitalizing on the potential opportunities that developed due to the implementation of advanced technology. Phone applications, Starbucks cards and payment through online eased the business functions of

International Human Resource Management Coursework

International Human Resource Management - Coursework Example The new authority is emerging and organizations are member led, officer driven, customer focused; a team environment where the whole is greater than the sum of its parts; a flat management structure where employees and managers are learning rather than blame; a clear since of direction and purpose. A firm commitment to delivering high quality public services through a combination of direct-provision and effective partnerships. International companies operate in an environment shaped by a vast range of economic, political, legal, cultural, market, trade, monetary, governmental, and institutional forces. These forces make up the environment of international business. These forces represent the system outside the international firm's boundaries that influence the actions of its expatriate managers. Expatriate managers help their companies compete more effectively in international businesses. Managing people in international setting s requires human resource to address a broader range of functional areas. If requires more involvement in the employee's personal life. The firm should establish different human resource management systems for different geographic locations. It must closely watch the moves made by external constituencies including foreign governments, political and religious groups. A host of other issues relating to employee compensation, health safety, welfare etc, need to be monitored carefully. Employees on international assignments represent valuable assets and hence need to the managed systematically and strategically so that they can easily adapt survive and flourish in diverse culture and environments. The Expatriate manager must be open-minded and ready to accept changes. He must be well oriented and trained on the new technologies, good communicator and good negotiator, too. All of that makes him more efficient, competitive and globally opened without distinguishing between religions, colors, genders and roots. Human resource Management in Global context Human resource Management is, perhaps, the oldest and most widely researched subject in management. Yet, as technologies change, cultural diversities occur and people's expectations undergo fundamental shifts towards newer and newer dimensions. For instance, professionals are gaining more say in the running of organizations. Even where governance is by people who own the majority stakes, their own positions and the respect they command are contingent upon their competence rather than ownership. "Management is the art of getting things done through other people. Management is the dynamic, life-giving element in every business. Without it the resources of production remain resources and never become production." (Prasad, 2006, p.260) This definition emphasizes that the expatriate managers achieve organizational objectives getting things done through the employees. Human resource Management is very essential for successful running of an enterprise. It ensures proper use of physical and human resources by deriving the